£1 for a bag of smiles. False advertising if ever I saw it. I have nothing against Iceland, the country, but Iceland the chain store is another story. Iceland preys on the confusion between ‘price’ and ‘value’ which exists around food. Perhaps the cost of organically and locally grown foods is simply the real cost, reflecting the time care and attention required to produce food which is truly nourishing to us. Unlike processed, packed, frozen foods which are ‘dead cheap’ simply because they are in fact, dead.
